Security for the Industry

Urban Security is a show within a show that will be introduced this year by ISC West .It will feature the latest solutions, products, and services utilized by federal, state and local governments; in institutional and industrial properties; and at other large public utilities, such as universities, airports, and stadiums.

The attendees of the show can clearly observe the newest architectural barricade, bollards, fences, detection equipment and smart applications. A group sales director for ISC events calls them state of the art security equipment. The exhibits will be categorized into five major divisions: perimeter/barrier protection, detection, port and cargo, urban services, city emergency and crisis management.

According to vice president for ISC events, although the central hall at the Convention Center and Sands Expo will stay as usual, a new hall branched off the main hall will be available to address the Urban Security show activities.

Sensing the Requirements

ISC West has recently reached a significant size and status in the recent few days, and has been become a vast show that covers all segments in the business field of security surveillance. However, close to a year ago, show officials began to see the need for some segmentation on the event’s settings. The event basically needed to grow to a more mature level.

Luckily solid foundation from which to grow was provided by ISC West. The Urban Security show was set up to play off ISC West's diverse, built-in spectators.

Using the show's status as a platform to expand into some vertical markets was the major focus of the shows managers in 2006.

Smaller events focusing on urban security issues have popped up left and right since Sept. 11, 2001 however the majority of them have rapidly come and left the scene. However, ISC West officials were keeping a close and watchful eye on these successes and failures.

They gazed very closely at the attendees of those events and recognized that many of those individuals were already coming to ISC’s events.

It was apparent that a show located in a venue other than Washington, D.C. was needed. According to the president for ISC events practically no urban security shows were held west of the Mississippi River. Thanks to a certain extent to the general perception that all shows like this must be held in the D.C. province. The officials and managers of the show hope that Las Vegas will serve as an attractive substitute for government administrators who aren't normally given the chance to travel there. Not to mention the governmental state and city officials who are spread vastly throughout and across the nation.

Compelling Exhibits

 
As soon as it was determined that a segmented Urban Security show was the way to go, the immediate move was to persuade the exhibitors specified. However, until now, the officials of the show have been approached with an excellent feedback. Not to mention that numerous established exhibitors have selected to move over to Urban Security as an attempt to stand out in a designated sorting. Furthermore, the greater part of exhibitors lined up for Urban Security are entirely novice to the ISC.

The security manger of the event quickly recognized that the majority of these companies were really excited about what they were offering; many of them gave up good locations on the main floor just to be a part of the show.

The decision to exhibit at Urban Security was a natural one for iOmniscient. This corporation offered smart security software that is installed in high-end applications ranging from train airports and subway stations, to police stations and government buildings. iOmniscient’s vice president of business development reported that the company's technology can affect just about every person living in an urban city. She further explained that their company was helping everyone's daily lives since almost all individuals take trains and go to airports or other major transportation utilities.

The vice president of iOmniscient anticipates that this year's Urban Security will put the company face-to-face with the resolution deciders in these cutting-edge marketplaces.

As the show unfolds, the corporation will bring up its newest smart security technology, whereby the software is placed on a small DSP chip instead of a computer, which will enable cameras to have the intelligent technology integrated in their infrastructures.

The Urban Security show will also enable iOmniscient to better comprehend and appreciate the market and what the consumers were really looking for. Furthermore, the vice president anticipates that the spectators will see the benefits of the company's products, and in turn, the company will be able to create an even better developed security solution.

They want to share the latest data with the market and update them on what technologies are around so they can make the proper selections according to their security needs.

In addition to this show iOmniscient also exhibits at many other parallel shows, such as GovSec and other local shows in a variety of Asian countries, however the company had a strong feeling that the Urban Security show is was going to provide them with a unique and valuable marketing event. This was especially the case sine ISC West allows the company to meet a large number of existing and potential customers, consultants, end users, as well as integrators. Many security companies like dealing with ISC West and that is why they come back every year to its shows.

On the other hand, dissimilar to iOmniscient which was virtually a veteran to ISC, a company named International Entrance Control (IEC) will be making its first appearance at ISC West in the Urban Security show. This company is a supplementary of International Revolving Door and was established about two years ago. In this year’s Urban Security It will be presenting a new security revolving door that integrates the most recent and advanced security technology innovations.

The manager of IEC reported that Urban Security seemed like the perfect match for IEC's entrance into the industry from the first time they were introduced. The producer of ISC events was actively searching for the most-innovative, new, solutions for the urban security marketplace. They could not have couldn't think of a better place for their new systems.

IEC contacted the event’s producer last fall to ask about their booth location. The producer at that time informed them about the new vicinity designed for the event in 2006, which was the Urban Security show, the company immediately saw the much potential that this show would offer them and they planned on attending on.

The event’s managers as well as the consumer’s anticipate utilizing this event to meet many access control incorporators as well as highly knowledgeable security experts in the government and corporate division. The organizers of this security event recognized that what they were providing was a valuable opportunity which would revive the business of security and surveillance. The benefits would benefit literally everybody who is involved in any way in the field of security. For instance, the security companies would definitely benefit by displaying their products to the public and promoting them which will eventually get them more customers. Also this allows various companies to meet up with the consumers and inquire about their needs to better server them. In addition to that, the different companies can observe the various products offered by the other companies and gain some ideas from them on how to be more competitive the following year. And obviously the average customers are also benefiting, as they say, when companies compete the customer wins.